{"id":11,"date":"2026-07-18T22:28:48","date_gmt":"2026-07-18T22:28:48","guid":{"rendered":"https:\/\/builtwellmarketing.com\/?page_id=11"},"modified":"2026-07-18T23:03:29","modified_gmt":"2026-07-18T23:03:29","slug":"home","status":"publish","type":"page","link":"https:\/\/builtwellmarketing.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
<\/div>\n
\n
\n Clarity. Strategy. Growth.<\/span>\n

We Build Marketing Systems<\/em> That Help Growing Businesses Win.<\/h1>\n

Builtwell combines StoryBrand-inspired messaging, modern SEO & AEO, conversion-focused websites, and growth strategy to generate qualified leads and measurable revenue.<\/p>\n

\n Schedule My Free Audit \u2192<\/a>\n \u25b6   See How We Help<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
Trusted by growing businesses<\/div>\n
\n Salon 43 OneA Salon & Spa<\/small><\/span>\n All DryBasement Systems<\/small><\/span>\n citrus.<\/span>\n SOWAAuto Rentals<\/small><\/span>\n WonderHome Creations<\/small><\/span>\n Clear WindsTechnologies<\/small><\/span>\n leaffunnel<\/small><\/span>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n How We Help<\/span>\n

A Clear Strategy. A Stronger Message. Sustainable Growth.<\/h2>\n <\/header>\n
\n
\u25ce<\/div>

Marketing Clarity
& Messaging<\/h3>

We clarify your message so ideal customers understand why you are the right choice.<\/p>Learn More \u2192<\/a><\/article>\n

\u25a3<\/div>

Website Strategy
& Optimization<\/h3>

We build websites that communicate value and convert visitors into leads.<\/p>Learn More \u2192<\/a><\/article>\n

\u25bd<\/div>

Lead Generation
Systems<\/h3>

We build lead generation systems that attract, nurture, and convert the right people.<\/p>Learn More \u2192<\/a><\/article>\n

\u2197<\/div>

Growth Marketing
& SEO<\/h3>

We increase visibility, build trust, and drive consistent traffic and leads.<\/p>Learn More \u2192<\/a><\/article>\n

\u2659<\/div>

Fractional CMO
Services<\/h3>

Strategic marketing leadership without the full-time cost. We become your marketing partner for growth.<\/p>Learn More \u2192<\/a><\/article>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n Why Businesses Get Stuck<\/span>\n

Most businesses do not have a marketing problem.
They have a clarity problem.<\/h2>\n

When customers do not immediately understand what you do, why it matters, why you are different, and what to do next, they leave.<\/p>\n <\/header>\n

\n
1<\/span>

Your message is unclear<\/h3>

Your website and marketing do not quickly explain the problem you solve or the result customers get.<\/p><\/article>\n

2<\/span>

Your marketing is scattered<\/h3>

SEO, ads, email, social content, and your website work better when connected to one strategy.<\/p><\/article>\n

3<\/span>

Your leads are inconsistent<\/h3>

Without a clear message and growth system, marketing does not consistently produce qualified opportunities.<\/p><\/article>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n The Builtwell Growth Framework\u2122<\/span>\n

Clarify. Build. Grow. Lead.<\/h2>\n

Our framework turns random marketing activity into a clear, revenue-focused growth system.<\/p>\n <\/header>\n

\n
1<\/div>

Clarify<\/h3>

Clarify your message using StoryBrand principles, customer insight, positioning, and a clear call to action.<\/p><\/article>\n

2<\/div>

Build<\/h3>

Build websites, landing pages, content, email campaigns, sales assets, and conversion paths.<\/p><\/article>\n

3<\/div>

Grow<\/h3>

Generate qualified traffic through SEO, AEO, Google Ads, content, email, local search, and analytics.<\/p><\/article>\n

4<\/div>

Lead<\/h3>

Align marketing and sales through strategy, reporting, vendor management, and fractional CMO leadership.<\/p><\/article>\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n Client Growth Stories<\/span>\n

Strategy built around real business goals.<\/h2>\n <\/header>\n
\n

Salon 43 One<\/h3>

SEO, paid media, local visibility, Apple Maps, and customer-journey strategy for a premium salon.<\/p><\/article>\n

Citrus Solutions<\/h3>

Google Ads, local SEO, reporting, and conversion strategy for a Birmingham service business.<\/p><\/article>\n

Clear Winds Technologies<\/h3>

Service positioning, sales enablement, full-funnel strategy, and growth leadership for a technology provider.<\/p><\/article>\n <\/div>\n

View Case Studies<\/a><\/p>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n About Mike Thom<\/span>\n

A growth marketing partner who understands strategy, leadership, and revenue.<\/h2>\n

Builtwell Marketing & Growth was created to help business owners stop guessing and start building marketing systems that are clear, intentional, and connected to revenue.<\/p>\n

Mike brings experience across marketing leadership, sales enablement, technology, websites, lead generation, SEO, paid media, and operational growth.<\/p>\n Meet Mike<\/a>\n <\/div>\n